THE BY LULU FLOCK ♡

STELLA + PIPPA + DOTTIE

Three little geese. One very special flock. 🪿⭐️♡

The By Lulu Flock brings together three of our signature geese in one beautiful bundle:

♡ 1 × Stella the Goose — Caramel
♡ 1 × Pippa the Goose
♡ 1 × Dottie the Goose

For those who simply couldn’t choose just one, this is your chance to bring the whole flock home. ♡

PREORDER INFORMATION 🪿♡

THE BY LULU FLOCK IS A PREORDER ITEM — ESTIMATED SHIPPING DECEMBER 2026 / JANUARY 2027.

By purchasing The By Lulu Flock during this release, you are securing Stella, Pippa and Dottie from our upcoming production run.

The flock will not ship immediately, so please only place a preorder if you are happy to wait for the estimated dispatch timeframe.

Estimated shipping: DECEMBER 2026 – JANUARY 2027

As with all preorder products, manufacturing, freight, customs or other circumstances outside of our control may occasionally affect estimated timeframes.

Should there be any significant changes or delays, customers will be kept updated.

If your order contains both preorder and ready-to-ship products, your order may be held and shipped together once all items are available unless otherwise stated.

We promise they’ll be worth the wait. ♡

THE BY LULU FLOCK — PREORDER & REFUND POLICY

Please choose carefully when placing your By Lulu Flock preorder.

Due to the nature of our preorder production process, all By Lulu Flock preorders are final and we do not offer refunds, cancellations or exchanges for change of mind once an order has been placed.

By placing your preorder, you are securing Stella, Pippa and Dottie within our upcoming production run and agreeing to the estimated manufacturing and delivery timeframe provided at the time of purchase.

Please ensure you have entered the correct shipping details before completing checkout.

Meet The By Lulu Flock ♡

Three little personalities, thoughtfully designed to sit together as the sweetest collection of childhood keepsakes.

Meet Stella, Pippa & Dottie — our signature By Lulu geese, created for magical childhood moments and designed with our nostalgic, cosy aesthetic at heart.

Made in our beautifully textured warm ivory sherpa, each goose has her own signature details while still feeling perfectly at home beside the rest of the flock.

Designed in Australia by By Lulu the Label, The By Lulu Flock captures everything we love most about childhood — softness, whimsy, nostalgia and those special little pieces you want to keep forever.

Beautifully styled together in a nursery, bedroom or play space, they have been created to be loved through the early years and cherished long after.

A little piece of childhood, made to become an heirloom. ♡

Stella the Goose ⭐️🪿

Meet Stella — our star-covered little goose, created for magical childhood moments.

Stella is soft, whimsical and full of personality, with her beautifully textured warm ivory sherpa body, colourful embroidered stars and contrasting caramel teddy-fleece beak and floppy webbed feet.

Her warm ivory colouring has been intentionally chosen instead of a stark white, giving Stella her soft vintage appearance while perfectly complementing her caramel details.

Stella’s Features

⭐️ Warm ivory/cream textured sherpa body
⭐️ Caramel teddy-fleece beak and webbed feet
⭐️ Colourful embroidered star detailing
⭐️ Embroidered facial details
⭐️ Long, floppy wings
⭐️ Softly stuffed body
⭐️ Signature By Lulu branding
⭐️ Designed in Australia by By Lulu the Label

The placement of Stella’s embroidered stars may vary slightly between individual pieces, meaning every Stella has her own little personality.

STELLA SIZING — APPROX. 46CM LENGTH × 52CM WIDTH WITH WINGS SPREAD

Pippa the Goose ♡

Meet Pippa — one half of our much-loved polka-dot duo.

Soft, playful and full of nostalgic charm, Pippa is made in our beautifully textured warm ivory sherpa and finished with her signature embroidered polka-dot detailing and sweet pastel accents.

Her floppy wings, soft body and playful spotted finish make Pippa the sweetest companion to Stella and Dottie — and an unmistakable little member of the By Lulu flock.

Pippa’s Features

♡ Warm ivory textured sherpa body
♡ Signature embroidered polka-dot detailing
♡ Sweet pastel beak and floppy webbed feet
♡ Embroidered facial features
♡ Long, floppy wings
♡ Softly stuffed body
♡ Signature By Lulu branding
♡ Designed in Australia by By Lulu the Label

Pippa’s polka dots are embroidered directly into her fabric rather than printed, creating beautiful texture throughout her design.

Dottie the Goose ♡

Meet Dottie — our polka-dot little goose, thoughtfully designed to feel like a treasured childhood keepsake from another time.

Soft, playful and full of charm, Dottie is made in our beautifully textured warm ivory sherpa, detailed with her signature black embroidered polka dots and finished with the sweetest soft blue beak and floppy webbed feet.

Dottie’s Features

♡ Warm ivory textured sherpa body
♡ Signature embroidered black polka dots
♡ Soft blue beak and floppy webbed feet
♡ Embroidered facial features
♡ Long, floppy wings
♡ Softly stuffed body
♡ Signature By Lulu branding
♡ Designed in Australia by By Lulu the Label

Dottie’s polka dots are embroidered directly into her fabric, giving her beautiful texture and making her signature spotted finish part of her design rather than a printed pattern.

A Little Note About Your Flock ♡

Each Stella, Pippa and Dottie is individually constructed and finished.

Because of this, minor variations in shape, embroidery placement, fabric texture and colouring may occur between individual pieces.

Stella’s embroidered star placement may vary, while Pippa and Dottie’s embroidered polka-dot placement may also differ slightly from goose to goose.

These small variations are part of the character of each piece and mean every member of your flock has her own little personality.

Colours may also appear slightly different depending on lighting and individual screen settings.

IMPORTANT PRODUCT SAFETY INFORMATION

Recommended for children aged 3 years and over.

Stella, Pippa and Dottie are plush products containing stitched, embroidered and attached components.

Although components are designed to remain securely attached, small components may present a choking or ingestion hazard if they become loose or detached as a result of damage, wear or misuse.

Before and during use:

• Always use with appropriate adult supervision.
• Remove all packaging, ties and unattached swing tags before giving any goose to a child.
• Regularly inspect Stella, Pippa and Dottie, including their seams, embroidered features and attached components.
• Do not allow continued use if any goose becomes torn or damaged.
• Immediately discontinue use if any component becomes loose or detached.

The 3+ age recommendation does not replace applicable Australian product-safety requirements. The By Lulu Flock should only be supplied once the finished manufactured products meet all mandatory safety requirements that apply to the products.

IMPORTANT — NOT FOR INFANT SLEEP

Stella, Pippa and Dottie are NOT infant sleep products and should never be left in a baby's sleep space.

In accordance with Australian safer-sleep recommendations:

Do not place Stella, Pippa or Dottie in a cot, bassinet, portable cot or other infant sleep environment while a baby is sleeping — during the day or at night.

Soft toys and other soft or loose objects can cover an infant’s face or obstruct their airway and may increase the risk of suffocation.

For babies, safer-sleep guidance recommends a firm, flat and clear sleep surface with baby's head and face uncovered and no soft toys or other loose objects in the sleep space.

Always remove Stella, Pippa and Dottie from a baby's sleep environment before sleep.

Parents and caregivers should follow current Red Nose Australia and Queensland Health safer infant sleep recommendations.

For babies and younger children, The By Lulu Flock should be enjoyed during awake, supervised play only.

Care

Gentle surface clean only unless otherwise stated on the sewn-in care label.

Allow each goose to dry completely before use.

Regularly check for signs of wear or damage.

Do not use if damaged.

Please Note

Stella, Pippa and Dottie are designed as children's plush products and are not designed, marketed or intended as sleeping aids, sleep positioning products or cot accessories for infants.

Any reference to the geese being “snuggly”, a “companion”, suitable for a nursery or designed to be “loved” refers to supervised use, play and display and does not mean they should be placed in an infant's cot or sleep environment.

THE BY LULU FLOCK ♡

Includes Stella the Goose in Caramel + Pippa the Goose + Dottie the Goose

Stars, polka dots & a whole lot of childhood magic. ⭐️🪿♡

PREORDER NOW · ESTIMATED SHIPPING DECEMBER 2026 / JANUARY 2027